U.S. Broadband Engines Start in Q3 as Big Pay-TV Continues to Lose Subs | Media analysis | Business | New

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The starkly divergent paths taken by the U.S. broadband and pay-TV industries during Q3 2022 were starkly revealed by Leichtman Research Group (LRG), with the former posting 825,000 net customer additions while that the second lost about 785 thousand. .
The analyst found that gains made by the largest U.S. cable and wireline telephony and fixed wireless service providers, accounting for about 96% of the market, made nearly the same number of acquisitions in the third quarter. 2022 than a year ago. Major broadband providers now have approximately 110.8 million subscribers, major cable companies with approximately 75.6 million broadband subscribers, major wireline telephone companies with more than 32 million subscribers, and major fixed wireless services with approximately 3.2 million subscribers.

Major cable companies added approximately 40,000 subscribers in Q3 2022, compared to approximately 590,000 net additions in Q3 2021, while major wireline carriers lost approximately 135,000 broadband subscribers in Q3 2022, compared to approximately 40,000 net additions in Q3 2021. approximately 550,000 fiber net additions in Q3 2022 and approximately 685,000 non-fiber net losses. Fixed Wireless/5G Home Internet Services from T-Mobile and Verizon added approximately 920,000 subscribers in Q3 2022. This figure was approximately 190,000 net additions in Q3 2021.

Yet the gloom fueled by cord cuts continued in the pay-TV sector where the submarine haemorrhage continued. Video subscriber net losses of 785,000 in the third quarter of 2022, compared to 650,000 in the third quarter of 2021. Major pay-TV providers now have approximately 71.4 million subscribers – the seven major cable operators having approximately 38.6 million video subscribers, other traditional pay-TV services with approximately 24.8 million subscribers, and major Internet-delivered pay-TV services (vMVPD) with over 8 million subscribers.

Major cable companies reported a net loss of approximately 980,000 video subscribers in Q3 2022, compared to a loss of approximately 700,000 subscribers in Q3 2021. Other traditional pay-TV services reported a net loss of approximately 700,000 Q3 2022 subscribers, about 70,000 more than a year ago. Major publicly reporting vMVPDs added approximately 900,000 subscribers in Q3 2022, 220,000 more than a year ago.

“Encouraged by a strong quarter from Internet-delivered vMVPD services, pay-TV net losses of approximately 785,000 in Q3 2022 were more modest than in the first two quarters of the year,” said Bruce Leichtman, president and principal analyst of Leichtman Research Group. , Inc. “Excluding YouTube TV, which does not regularly report total subscribers, vMVPDs saw nearly 900,000 net additions in the quarter. This was the third highest number of quarterly net additions ever for major publicly reporting vMVPD services. »

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