Telecommunications are driving digital transformation of MSMEs and startups in India


(Eds: Disclaimer: The following press release has been sent to you under agreement with Newsvoir. PTI assumes no editorial responsibility in this regard.) Delhi, India (NewsView) Medium-sized enterprises (MSMEs) and startups have registered a YoY for over a decade now and thus play a central role in the growth of our economy. They represent over 95% of all businesses in the world and two-thirds of all formal jobs. Evidence also suggests that these MSMEs account for 60-70% of global GDP. While these organizations make a significant contribution to both job creation and global GDP; they are also driving change through their products and offerings. While almost all MSMEs have made a significant contribution to this, “technology MSMEs” that provide products and services through the use of information and communication technologies (ICT) do so even more actively. The rise of new technologies has created momentum for technological MSMEs, which have become important players at local, national and global levels. It is a notable fact that there has been a significant increase in the number of MSMEs and startups and that the trend accelerated considerably during the pandemic. A number of factors including the jobs crisis, delayed wages and, more importantly, government initiatives such as “Aatmanirbhar Bharat” and “Vocal for Local” have given these startups the necessary impetus. While in urban areas this can be attributed to the availability and accessibility of technology, the internet and the increased use of social media; in rural areas, it is still a budding concept but one that has accelerated enormously since COVID-19 entered our lives. Due to the adoption of the “Digital India” initiatives, digitization is also making an inroads into rural areas, which has also facilitated the growth of small and medium-sized enterprises in rural towns of India. Technological advances and the myriad of communication tools have helped to contribute to this trend. A deep division of SMS Country, Telebu is India’s premier UCaaScompany. The company offers software solutions as a service to businesses through a bundle of products on an unconditional subscription model. Be a hub of seven major business communication products including Grptalk, TelebuJoin, TelebuPing, TelebuHub, TelebuPop, TelebuBlocks and SMS; Telebu’s main objective is to offer easy-to-use and reliable communication solutions to startups, SMEs, enterprises and government organizations and thus improve their operation. A pioneer of UCaaS and the telecommunications industry, Telebu has listed key observations and insights into how telecommunications has proven to be a game-changer for startups and MSMEs nationwide. The recently released report reiterates the trends and changes that have governed the small and medium business segment and how communication tools have reshaped the scenario. The conclusions of the report are based on observations recorded by Telebu over a period of one year. The highlights of the report are as follows: Technology has been at the forefront of the success of many MSMEs and startups since the onset of the global pandemic Real-time unified communication technologies and audio conferencing technologies have Enabling remote work · Call center suites and conversational technologies enable MSMEs and startups to create a more personalized customer experience. Call center suites and video conferencing technologies are also transforming the education and healthcare industry Cloud computing has given MSMEs the ability to operate anywhere and serve any market MSME capitalizing on data analytics to examine existing customer information and adjust the offering accordingly to work is a trend that has been overwhelmingly accepted since the pandemic hit us. While the trend was common in metropolitan cities, due to the pandemic it has also caught on in non-metropolitan cities. Although the country has shown an impressive functioning of the WFH culture so far, some challenges, including the lack of appropriate technological infrastructure in homes, poor internet connectivity and limited communication tools, which were a source of concern initially, cannot be ignored. As the report suggests, innovative technologies deployed by various telecommunications companies have come to the rescue. They have led to a digital transformation by allowing fluid remote working with their technologies. Amid this, a steady increase in the number of MSMEs and startups opting for idiosyncratic technologies to support smooth remote working has been observed over the past year. Over the past year, telecom companies have seen an influx of applications from several MSMEs and startups across various industries including real estate, supply chain and logistics, agriculture, manufacturing, education , FMCG, Retail, Healthcare, BFSI, IT / ITes, Energy, Mining & Metals, Aviation, Biotech etc. Another observation made over the past year was the personalized customer experience. Telecom companies and tools are leading the way for MSMEs and startups to improve customer experience using technology. Digital technologies enable businesses to improve the way they interact with customers at every stage of the customer journey. They positively increase buyer engagement and brand perception with the help of various conversational marketing tools available in the market. In this time of pandemic, where social distancing is the new normal and business travel suffers a setback, conversation marketing tools and comprehensive call center suites enable global customer support. Here are some of the ways it is used: 1. Supports 24/7 communication 2. Support for multiple languages ​​3. Data collection: These technologies help businesses keep records of data that can be used in the future to analyze consumer intentions and preferences. There are one-stop-shop software products on the market that come with all the tools and applications needed to manage an inbound, outbound, or mixed call center in the cloud or on-premises, which helps the business manage inquiries. and build better relationships. In addition, cloud computing has given MSMEs the ability to do business anywhere and serve any market. As cloud apps are now available on a pay-as-you-go or pay-as-you-go basis, startups and MSMEs have had the opportunity to grow. On top of that, cloud computing has also given them the ability to operate and hire remotely. Data analytics is another important tool deployed by telecom players to help startups and MSMEs. MSMEs capitalize on data analysis to examine existing customer information and adjust the offering accordingly. In addition, since the modern cloud has become affordable, business intelligence solutions are used by several MSMEs and startups to improve their offerings. In fact, telecoms players have seen several companies requesting information from them on usage data to improve their internal and external communication. Not only that, data analysis is also used to improve customer experience. Many companies use in-depth, real-time knowledge to understand purchasing behavior and improve the services provided. Summarizing the past year and the industrial changes introduced, Mr. SatyaYeramsetti, Founder and CEO of Telebu, said: “The past year has been a year full of unexpected events, ultimately giving rise to a number of new innovations. Models that predominated in the past continued to define the year before as well. Voice recognition during a video call, improved privacy and security settings, virtual events and conferences with augmented reality, improved collaboration capabilities and integrations with apps / apps / bots / social streaming platforms are just a few of the trends that provide the necessary impetus for the start-up and industry of MSMEs. REP REP

Warning :- This story has not been edited by Outlook staff and is auto-generated from news agency feeds. Source: PTI

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