Quebec senior welfare company pays $ 200,000 for breaking telemarketing rules


OTTAWA, ON and GATINEAU, QC, November 4, 2021 / CNW / – Canadian Radio-television and Telecommunications Commission (CRTC)

The CRTC today announced that CA Diffusion has agreed to pay a $ 200,000 as part of a settlement for making non-compliant telemarketing calls. The Laval, QuebecThe company, better known as Physaro, specializes in the direct sale of wellness products for seniors.

The investigation revealed that CA Diffusion had committed several breaches of the Unsolicited Telecommunications Rules between September 2018 and July 2019. During this period, millions of unsolicited calls were made to Canadians, some to telephone numbers on the National Do Not Call List (DNCL) and outside of authorized calling hours. Some calls were also made during times when the company had not purchased a National DNCL subscription. The company used the services of call centers based in Senegal and Morocco.

Canadians who think the rules of telemarketing are not being followed may submit a complaint at the CRTC.


“This case was all the more worrying as the products sold targeted a vulnerable segment of our population. CA Diffusion cooperated in our investigation, voluntarily reached an agreement and implemented corrective measures to ensure compliance with the rules. We continue to monitor organizations closely to defend the choice of Canadians not to be disturbed by telemarketing calls.

Steven harroun, Chief Compliance and Enforcement Officer, CRTC

Fast facts

  • CRTC reminds telemarketers of their duty to comply with the Unsolicited Telecommunications Rules, whether they are based Canada or overseas, and whether they make the calls themselves or hire a third-party agency to do it for them.
  • The Unsolicited Telecommunications Rules are a strict set of rules that individuals, businesses, and organizations must follow when making unsolicited telecommunications, including telemarketing calls.
  • The CRTC continues to monitor to make sure telemarketers are playing by the rules and to reduce the number of unwanted calls to Canadians.
  • The National DNCL was launched in 2008 to protect Canadians from unsolicited telecommunications. Canadians can permanently place their number on the List free of charge. Over 14 million numbers have been placed on the List.
  • Since 2008, a total of $ 10,716,930 was pronounced in administrative monetary penalties.
  • In 2020-2021, Canadians filed 45,874 complaints with the National DNCL Operator.
  • The CRTC may discuss corrective actions with individuals, businesses or organizations engaged in telemarketing, which may lead to a settlement including an administrative monetary penalty and other corrective actions. The CRTC can also issue warnings and citations, conduct inspections and issue notices of violation.
  • Canadians can register their number, check if a number is on the list, or file a complaint about a telemarketer by calling 1-866-580-DNCL (3625) or visiting National DNCL website.

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SOURCE Canadian Radio-television and Telecommunications Commission

For further information: Media Relations, (819) 997-9403; General Inquiries, (819) 997-0313, toll free 1 (877) 249-CRTC, (2782), TTY (819) 994-0423

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